Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.

Putting on a Beautycounter mini color intense lipstick.

Chic, Sustainable Brands for Beauty and Fashion

This post contains affiliate links. This post contains affiliate links. As an affiliate, I earn from qualifying purchases. This means when you make a purchase, I get a commission at no cost to you! Refer to my Affiliate Links Disclaimer for more information.

As you can probably infer from my page name, I love fashion, beauty, and shopping. I was pretty traumatized when a few years ago I realized how bad all of these things can be for the planet.

I’ve read that the fashion industry is the second biggest polluter after the oil. In fast fashion and beauty products, there is so much plastic use, which is making its way to the ocean and harming marine life. But as a fancy scientist, I love to express myself, wear fun things, and apply colorful makeup. So what can a fancy conservationist do?

I love dressing up and getting fancy!

My love for the planet outweighs the latter and over the past few years, I have been making big changes in my purchasing habits. I’ve started investing in quality products that last longer and making purchases from companies that have sustainable practices and invest in the planet.

However, when trying to be eco-friendly, I don’t want to sacrifice my fancy style. When doing searches for sustainable brands, it’s been hard for me to find products that fit my style. So often, Earth-friendly products look Earthy too, which is not my style.

Here, I’ve cultivated a list of some of my favorite companies that offer chic items so you can look fancy and feel good about what you buy.

Beautycounter Sustainable Skincare and Cosmetics

I love, love, love Beautycounter. I love them so much that I decided to become a consultant for them.

Putting on a Beautycounter mini color intense lipstick.
Putting on a Beautycounter mini color intense lipstick.

Beautycounter uses the safest ingredients possible, which is better for you and the planet. They use sustainable ingredients and packaging, purchase carbon and water offsets to fight climate change and preserve natural water systems, and engage in advocacy that helps protect humans, wildlife, and the environment.

prAna Sustainable Fashion

prAna’s mission is to create clothing for positive change. They started out making stylish and sustainably made clothes for yoga and climbing, but now they’ve expanded into active wear and “adventure” wear.

prAna chic sustainable fashion
prAna is one of my favorite chic sustainable fashion brands. I’m wearing the Alana skort made with recycled nylon.

The values of prAna are to live fully, play long, and travel well – and you can do exactly that in their clothes. They are perfect for travel.

I’ve been wearing prAna’s Halle pants for years in the field and always loved how they felt and looked like real pants! (and not ugly field clothes).

The Halle pant and the Briann Pant and Alana Skort I’m wearing in the photos are made of recycled nylon, so no new materials are needed. They are super comfy, travel really well, and I love that I can dress them up and down.

Briann pant prAna
Wearing prAna’s Briann pant.

Tonlé Sustainable Fashion

Tonlé is a company that starts with fashion “garbage” or large piles of scrap material discarded by other companies in the fashion industry to make their clothes making them zero waste.

Wearing one of Tonlé’s t-shirt dresses.

Tonlé is sustainable and ethical in every way possible, from the clothes that they sell to their tags and packaging. Your clothes are even hand signed by the person who makes them!

Amour Vert Sustainable Fashion

Amour Vert is another ultra chic sustainable fashion brand that I recently discovered.

Some of their fabrics are pioneered from interesting sources for ultimate sustainability. For example, one of their fabrics is made from sustainably harvested beechwood. This fabric requires no pesticides, herbicides or insecticides, and requires a lot less land and water for cultivation than non-organic cotton.

One of my favorite holiday tips is buying secondhand. Consignment handbags are a great gift option. I got both of my Kate Spade purses from the Real Real. This top is from the sustainable fashion company Amour Vert.
This top is from the sustainable fashion company Amour Vert and I’m showing off my Kate Spade bag I scored on consignment from the Real Real.

Their garments are made within a few miles within the Bay Area in California to reduce carbon emissions and ensure fair wages for their workers. They aim to produce clothes in a carbon neutral process with the lowest possible environmental impact.

Gifts for conservationists
I got this Amour Vert wrap dress for my birthday and I love it! So soft and flattering.

Athleta Fashionable Sportswear

I know sportswear is not the fanciest clothing, but I love Athleta for more casual clothes and I’ve been wearing for a LONG time. Way before I even knew they were a certified B corporation and had sustainable practices! I mostly use Athleta for their cute workout wear and swimwear, but they also have chic sportswear, and for scientists like me, clothing for the field.

Let me be your coach
Getting some work done in my Athleta Triumph hoodie.

As a certified B corporation, Athleta places people and the environment over profits. Some of the ways that they do this include sustainable and recycled fabrics, reducing packaging, and empowering people, especially women with fair wages. I also love that their catalogues are body positive, meaning that they celebrate models with a range of body types.

Woman at the beach
Athleta is one of my go to brands for swimsuits.

I am still pretty new on my sustainable fashion journey and am always looking for new sustainable companies. Which ones am I missing? Let me know in the comments below.

reef-friendly sunscreen
Having fun in Kenya in an Athleta swimsuit.

Love this post? Share it with friends!


I understand that inbox can be a lot and I respect your decision. If there’s anything you’d like to share or discuss with me in the future, don’t hesitate to get in touch.


I understand that inbox can be a lot and I respect your decision. If there’s anything you’d like to share or discuss with me in the future, don’t hesitate to get in touch.


Before we say our goodbye, I want to remind you that you have been an essential part of my journey. If there’s anything you’d like to share or discuss with me in the future, don’t hesitate to get in touch.

online course

Join the Free Training

And get the 100+ Job Titles .PDF FREE!

Join the Waitlist

Free Download

The Ultimate Organizer
to Discover the Right Wildlife
Job for You